Sphagnum Botanicals

Sphagnum Botanicals produces peat-based skincare and haircare under three product lines: PsoriAid for psoriasis and scaling, DermAid for dandruff and scalp irritation, and GrowActive for thinning or damaged hair. The brand markets its peat mud, sourced from Estonian bogs, as a naturally derived active rich in humic and fulvic acids, and its PsoriAid shampoo carries the National Psoriasis Foundation’s Seal of Recognition. Sphagnum Botanicals positions its products as medicated but natural and free of SLS/SLES, sold through Amazon and its own website.

Sphagnum Botanicals is an Estonian brand built around fulvic acid, humic acid, and whole peat.

Peat from Estonia is mainly sphagnum peat (raised bog) and transitional bog peat. Fulvic Acids — the smallest, most bioavailable fraction of humic substances — is used in treatments like peat balneotherapy, peat bath additives, and peat body wraps. See our evidence library for the studies.