HOIA Homespa

HOIA homespa is a family-run natural cosmetics brand handmade in small batches on Saaremaa, Estonia’s largest island and a UNESCO Biosphere Reserve. It markets its face, body, hair, and baby-care products as around 80% organic and cruelty-free, built around what it calls “Nordic island rituals for modern skin” and drawing on locally sourced botanicals. The brand says it has received several international beauty and sustainability awards, and describes itself as an official gift selection for Estonia’s presidential state visits abroad.